About the opportunity:

As the Manager, Brand & Community, will oversee customer engagement, brand management and corporate social responsibility. You are going to be building strategies, and then implementing, monitoring and optimizing them to help Cannabis NB deliver on our brand promise and goals.  You will also report to the Director of Brand and Marketing. You will lead the advancement of Cannabis NB’s corporate social responsibility (CSR) strategy – you will be communicating and building meaningful connections with stakeholders and community organizations in NB and help advance our commitment to responsible retailing. You will also support the management of the brand strategy. You will work collaboratively with the Director, Brand & Marketing and Manager of Marketing and Promotions to create and execute a customer engagement strategy and program and will lead the ongoing management of that file.

-     We’re a nimble team at Cannabis NB and this role, like all other Manager roles, requires strong communication, collaboration and organizational skills. This industry is constantly evolving – a willingness to always be learning is key for success. You will be a great ambassador for the Cannabis NB brand – you will be cultivating and managing relationships within and outside of the organization. You will be required to have a broad understanding of the topics / issues relevant to the organization and our key audiences (e.g., customers, partners, community groups, etc.)

Additional responsibilities include:

·    -   Ongoing oversight, execution, management and monitoring of the CSR strategy across a range of stakeholder audiences, platforms and channels

·      - Build and manage relationships with community partners and other stakeholders to support meaningful community programming

·      - Support the ongoing evolution of the brand’s CSR strategy over time

·     -  Lead campaign work and related communications for Cannabis NB’s Good To Know social responsibility platform and manage the evolution of that platform in the years to come

·       -Lead and organize community events and activations that reflect CNB’s commitment to social responsibility. Overnight travel and participating in events on weekends within NB is required throughout the year.

·     -  Assess program effectiveness and report on KPIs, providing insights to inform future initiatives

·    -   Collaborate with cross-functional teams to ensure cohesive messaging and alignment of brand values and brand messages in all community engagement and communication efforts across platforms and channels

·      - Support the execution of our brand strategy – internally and externally – across a range of audiences, platforms and channels, working collaboratively within the Brand & Marketing team and within the business

·      - Help advance the creation of a customer engagement strategy, for implementation in 2026

·     -  Lead the implementation of a customer engagement program

·     -  Actively engage with customers / collect feedback to inform customer engagement optimization

·     -  Manage budgets and resources effectively to ensure initiatives are executed on-time and on-budget

·    -  Work cross-functionally with teams within the organization to communicate and coordinate relevant activity, share information on trends, initiatives and best practice

·     -  Other duties as required

Experience and qualifications:

·    -   6+ years’ experience working in Brand Marketing, Customer Engagement and / or CSR

·     -  Diploma or degree in Business Administration, Management, Marketing or similar 

·    -  Experience rolling out an initial CSR strategy within an organization would be an asset

·     -  Bilingualism in both official languages is considered an asset

·     -  Experience within Retail or CPG industries Is an asset

·     -  You’re a people leader with proven experience

·     -  You’re a strategist and you can roll up your sleeves and get the job done

·     -  You’re experienced in working cross-functionally across departments to get things accomplished – on brand, on time, on budget

·     -  You have a customer service mindset

·     -  You’re a fast learner and curious by nature – you’re known for asking great questions

·      - You’re a clear and confident communicator (you’re timely, clear and you can harness the power of words and visuals)

·    -   You thrive in a collaborative environment

·    -  You have a passion for managing projects and getting to action items right away

·    -  You are familiar with business and brand KPIs

-You’re a pro at Microsoft Office’s suite of products – Word, PowerPoint, Excel, Teams, etc. – and you have experience within project management tools

Working Conditions: